1 LOGO
CONSTRUCTION
The logo is made of two parts: a bee and the basic shapes from a bee hive.
CLEARSPACE
To prevent overcrowding, don’t place elements too close to the logo.
ICON
This icon is the condensed version of this logo. It can be in any color from the color palette.
LOGO DON'TS
Do not alter the logo. Avoid the following treatments.
STRETCHED
EFFECTS
UNAPPROVED COLORS
ROTATED
OUTLINED
PATTERNS
2 TYPOGRAPHY
PRIMARY TYPEFACE
AVENIR ROMAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*?+
SECONDARY TYPEFACE
AVENIR BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*?+
HIERARCHY
Use the following as a guide for creating a type hierarchy within the brand.
HEADLINES
AVENIR BLACK
HONEYBEE
SUBHEADS
AVENIR BLACK
A SKINCARE PRODUCT
BODY COPY
AVENIR ROMAN
Honeybee is a skincare brand based in New York City. Honeybee makes products from honey and other natural materials. The products are aimed for teens and young adults of all skin types. They want their brand design to use organic shapes to reflect the natural materials used in the products. The colors should be warm with one contrasting color to bring out the vibrancy of the others.
3 COLOR
PRIMARY COLOR PALETTE
Color plays a crucial role in this identity. With it, third floor sound establishes their brand’s expression and personality. Red, yellow, purple, and white are the primary colors.
NAME: Terra Cotta
RGB: 229/118/92
CMYK: 0/49/60/10
HEX: E5765C
PMS: 7416 C
NAME: Mustard
RGB: 255/202/87
CMYK: 0/21/66/0
HEX: FFCA57
PMS: 135 C
NAME: Black Coral
RGB: 95/95/115
CMYK: 17/17/0/55
HEX: 5F5F73
PMS: 431 C
NAME: Lotion
RGB: 255/252/250
CMYK: 0/1/2/0
HEX: FFFCFA
PMS: 7436 C
LOGO IN COLOR
Always be sure there is enough contrast between the logo and background.
COLOR DON'TS
Do not diminish the value of our color. Avoid the following treatments.
UNAPPROVED COLORS
LOW CONTRAST
4 PATTERN
PATTERNS
The pattern represents the talents at the agency going beyond their limits and creating something new.
LIGHT BACKGROUND
5 APPLICATION
BUSINESS CARDS
PACKAGING
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