1
2
3
4
logo
typography
color
application
1 logo
construction
The logo is made of three parts: a river, mountains, and trees.
clearspace
To prevent overcrowding, don’t place elements too close to the logo.
logo colors
The logo can be in any color from the color palette.
logo don'ts
Do not alter the logo. Avoid the following treatments.
stretched
effects
unapproved colors
rotated
outlined
patterns
2 typography
primary typeface
GILL SANS SEMI-BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*?+
secondary typeface
GILL SANS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*?+
hierarchy
Use the following as a guide for creating a type hierarchy within the brand.
headlines
Gill Sans Semi-Bold
threads & things
subheads
Gill Sans Semi-Bold
a fashion blog
body copy
Gill Sans Regular
Threads and Things is a fashion blog that mainly focuses on Outfits of the Week and accessories to give viewers ideas on what to wear and the clothing trends of the season. They function like an online magazine available for everyone worldwide.
3 color
primary color palette
Color plays a crucial role in this identity. With it, third floor sound establishes their brand’s expression and personality. Green, red, blue, and beige are the primary colors.
name: cinnabar
rgb: 234/62/50
cmyk: 0/74/79/8
hex: ea3e32
pms: 179 c
name: gunmetal
rgb: 41/49/61
cmyk: 33/20/0/76
hex: 3d3529
pms: 7546 c
name: argent
rgb: 195/195/191
cmyk: 0/0/2/24
hex: c3c3bf
pms: p 175-2 c
name: anti-flash white
rgb: 243/245/241
cmyk: 1/0/2/4
hex: f3f5f1
pms: 663 c
logo in color
Always be sure there is enough contrast between the logo and background.
color don'ts
Do not diminish the value of our color. Avoid the following treatments.
unapproved colors
low contrast
4 application
landing page
PREVIOUS
NEXT