1 LOGO
CONSTRUCTION
The logo is made of three parts: a river, mountains, and trees.
CLEARSPACE
To prevent overcrowding, don’t place elements too close to the logo.
LOGO COLORS
The logo can be in any color from the color palette.
LOGO DON'TS
Do not alter the logo. Avoid the following treatments.
STRETCHED
EFFECTS
UNAPPROVED COLORS
ROTATED
OUTLINED
PATTERNS
2 TYPOGRAPHY
PRIMARY TYPEFACE
HELVETICA NEUE BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*?+
SECONDARY TYPEFACE
HELVETICA NEUE MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*?+
HIERARCHY
Use the following as a guide for creating a type hierarchy within the brand.
HEADLINES
Helvetica Neue Bold
HIDDEN TREKS
SUBHEADS
Helvetica Neue Bold
FOR HIKERS AND TREKKERS
BODY COPY
Helvetica Neue Medium
Hidden Treks was first started by a group of expert hikers and trekkers based in the UK. They’ve been running a successful blog for a couple of years and have recently set up a website offering guided treks to both popular and unseen places in the vast wilderness of the UK.
3 COLOR
PRIMARY COLOR PALETTE
Color plays a crucial role in this identity. With it, third floor sound establishes their brand’s expression and personality. Green, red, blue, and beige are the primary colors.
NAME: Rifle Green
RGB: 61/82/64
CMYK: 26/0/22/68
HEX: 3D5240
PMS: 7736 C
NAME: Flame
RGB: 221/90/38
CMYK: 0/59/83/13
HEX: DD5A26
PMS: 7579 C
NAME: Crystal
RGB: 163/216/216
CMYK: 25/0/0/15
HEX: A3D8D8
PMS: 324 C
NAME: Eggshell
RGB: 236/234/222
CMYK: 0/1/6/8
HEX: ECEADE
PMS: 663 C
LOGO IN COLOR
Always be sure there is enough contrast between the logo and background.
COLOR DON'TS
Do not diminish the value of our color. Avoid the following treatments.
UNAPPROVED COLORS
LOW CONTRAST
4 APPLICATION
LANDING PAGE
BOOKS
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