1 LOGO
CONSTRUCTION
THE LOGO IS MADE OF THREE PARTS: A 3, A DISC, AND A MUSIC NOTE.
CLEARSPACE
TO PREVENT OVERCROWDING, DON’T PLACE ELEMENTS TOO CLOSE TO THE LOGO.
ICON
THIS ICON IS THE CONDENSED VERSION OF THIS LOGO. IT CAN BE IN ANY COLOR FROM THE COLOR PALETTE.
LOGO DON'TS
DO NOT ALTER THE LOGO. AVOID THE FOLLOWING TREATMENTS.
STRETCHED
EFFECTS
UNAPPROVED COLORS
ROTATED
OUTLINED
PATTERNS
2 TYPOGRAPHY
PRIMARY TYPEFACE
ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*?+
SECONDARY TYPEFACE
ARIAL BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*?+
HIERARCHY
USE THE FOLLOWING AS A GUIDE FOR CREATING A TYPE HIERARCHY WITHIN THE BRAND.
HEADLINES
ARIAL BLACK
THIRD FLOOR SOUND
SUBHEADS
ARIAL BLACK
A MUSIC AGENCY
BODY COPY
ARIAL BOLD
THIRD FLOOR SOUND IS A NEW INDEPENDENT MANAGEMENT SERVICE BASED IN NEW YORK CITY. THIRD FLOOR SOUND IS COMMITTED TO ARTISTIC DEVELOPMENT, AND HELPING MUSICIANS BUILD A CAREER IN MUSIC. AS WELL AS PROVIDING MANAGEMENT SERVICES FOR BANDS, DJ’S & PRODUCERS, THIRD FLOOR SOUND IS ALSO A COMMUNITY SPACE WHERE LOCAL PEOPLE CAN COME TOGETHER, LEARN NEW SKILLS AND MEET LIKE-MINDED CREATIVES. THEY HAVE TWO RECORDING STUDIOS AND A PERFORMANCE SPACE.
3 COLOR
PRIMARY COLOR PALETTE
COLOR PLAYS A CRUCIAL ROLE IN THIS IDENTITY. WITH IT, THIRD FLOOR SOUND ESTABLISHES THEIR BRAND’S EXPRESSION AND PERSONALITY. DARK TEAL, LIGHT TEAL, RED, BLACK, AND WHITE ARE THE PRIMARY COLORS.
NAME: MING
RGB: 68/114/123
CMYK: 45/7/0/52
HEX: 7B4D44
PMS: 7475 C
NAME: MOONSTONE BLUE
RGB: 111/186/187
CMYK: 41/1/0/27
HEX: 6FBABB
PMS: 2232 C
NAME: MEDIUM VERMILLION
RGB: 216/89/57
CMYK: 0/59/74/15
HEX: D85939
PMS: 7625 C
NAME: RAISIN BLACK
RGB: 37/33/31
CMYK: 0/11/16/86
HEX: 25211F
PMS: NEUTRAL BLACK C
NAME: CULTURED
RGB: 249/247/244
CMYK: 0/1/2/2
HEX: F9F7F4
PMS: 7436 C
LOGO IN COLOR
ALWAYS BE SURE THERE IS ENOUGH CONTRAST BETWEEN THE LOGO AND BACKGROUND.
COLOR DON'TS
DO NOT DIMINISH THE VALUE OF OUR COLOR. AVOID THE FOLLOWING TREATMENTS.
UNAPPROVED COLORS
LOW CONTRAST
4 PATTERN
PATTERNS
THE PATTERN REPRESENTS THE TALENTS AT THE AGENCY GOING BEYOND THEIR LIMITS AND CREATING SOMETHING NEW.
LIGHT BACKGROUND
WHEN PLACED ON A LIGHT BACKGROUND, CHANGE THE OPACITY TO 50%.
5 APPLICATION
BUSINESS CARDS
FLYERS
POSTERS AND BILLBOARDS
UI APPLICATION COMING SOON
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